eBay Description Template

eBay Description Template Tutorial


eBay description templates can be used to send a formatted HTML document with product information and company branding. The description template displays on the eBay listing right below the Item specifics. Multiple templates can be created used for different types of products or different seasons. Kits have their own templates as outlined below.
  • eBay Description Templates are managed under Company Settings > eBay Settings > Description Templates. 
  • eBay Description Templates are set on the product on the eBay Properties page, and a default eBay description template can be set on eBay Settings > eBay Attribute Defaults.
  • Selecting an eBay Description Template is required to post a product to eBay.
On the template you can enter two types of data: 
  • Static Datarefers to template content that does not change from product to product. An example would be a company logo or contact information. Static content can be entered as text and formatted with the tools on the tool bars. It can also be entered as HTML or imported from an HTML program like DreamWeaver so you'll be able to take full control of the editor and include your brand in the product description.
  • Dynamic Data - refers to content that is unique to each product. Each description template is defined in HTML, like a webpage, and has placeholders in it to fill in product specific details. Placeholders in the template are replaced with product information as the listing is published. For example, the #?TopTitle?# place holder will grab the eBay listing title of the product to which the template has been applied and include it in the description. Inserting #?LongDescription?# will grab the long description that is on the product detail page. The content will be displayed in the way they are placed on the template. 
    • Custom Columns can also be used as placeholders. For example, if there is a user defined field called "AgeRating" it can be placed in the description template as #?AGERATING?#. The actual columns can be added by the System Administrator or SellerCloud Support, and then set up in the Custom Column page under the Setting Tab. Once you have filled in the fields on the individual product properties pages, you can add it to the description template by referencing the Custom Column as a placeholder
    • Custom Tags can also be created and referenced with placeholders in the template. 
Common placeholders are set to the side of the editor but a full list of placeholder can be accessed from the Code Snippet drop down on the menu bar.

Add images, Custom Tags and Columns, Set Default

Kit Templates

Kits use a different type of eBay description template so that the component product information can also be populated. 
Kit templates have several HTML editors:
  1. The top HTML editor is used to hold the main HTML and it has placeholders that refer to the bottom editors (#?BundledItemsDetail?# or #?BundledItemsDetailNotMainItem?#). Set these placeholders in the place that you want to have the component info display. All formatting and branding will be configured in this template.
  2. The bottom area is called the "Kit Item template" and is used to repeat for each product component. In this template you would enter placeholders that refer to the individual products, like #?TopTitle?# and #?LongDescription?#. The placeholders entered here need to be referenced in the top editor by the placeholder #?BundledItemsDetail?# or #?BundledItemsDetailNotMainItem?#
  3. There is also a middle editor that can be activated through the client settings. The middle editor, called the "Kit Includes Template" is used to style the kit component squares/image gallery. It is referenced in the top editor by the tag #?KitIncludesGallery?#. For an example of the editor in HTML see here.
There are also some special kit related placeholders. See below.

Some examples of placeholders are:

 #?TopTitle?#  eBay listing title
 #?LongDescription?# inserts the HTML description of the product
 #?ItemIncludesDescription?# 
 #?ProductSpecificName1?#
 #?ProductSpecificValue1?#
 Use these to placeholders to populate Item Specifics in you eBay template. Name and value. Up to 35.
 #?ProductSpecifications?# Will create a table with all Item Specifics
 #?CSSGallery?# shows the main image with a gallery of thumbnails of the other images, showing   other images when user hovers over thumbnails. There are  some new client settings to control the size and position of the thumbnails. (eBay Gallery Thumbnail Position, Alignment, Image Size)
 #?ListingSubTitle?# eBay Subtitle
 #?ListingShortTitle?# eBay Short Title
 #?BrandLogo?# the logo image of the product's manufacturer as defined in the manufacturer profile
 #?BrandDescription?# the description of the product's manufacturer as defined in the manufacturer profile
 #?ManufacturerURL?# the URL of the product's manufacturer as defined in the manufacturer profile
 #?ListPrice?# MSRP or "Regular Price"
 #?BuyItNowPrice?# price from eBay listing
 #?StartPrice?# 
  • #?ProductBullet1?#  
  • #?ProductBullet2?#  
  • #?ProductBullet3?#  
  • #?ProductBullet4?#  
  • #?ProductBullet5?#  
 Populates with the Amazon Bullet points 1 - 5
 #?AmountDifferenceBetweenListPriceAndFixedPrice?# calculates the dollar amount difference between the list price and BuyItNowPrice
 #?PercentageDifferenceBetweenListPriceAndFixedPrice?# calculates the % difference between the list price and BuyItNowPrice
 #?MagentoAttribute_Name_attributeName?#


 #?MagentoAttribute_attributeName?#
 Replace "attributeName" with attribute code name in Magento Admin to place the front name in templates. For  example, #? MagentoAttribute_Name_color?# will place "Color" in the template.
 
 Replace "
attributeName" with attribute code name in Magento admin to pull value. For example,  #?MagentoAttribute_color?# will place  "Blue" in the template.
 #?PartsCompatibilityGrid?# Display the part compatibility chart for eBay Motors items. Additionally, the following tags can be defined in CSS classes to beautify the HTML:
  • PartsCompatibilityGrid (for the table)
  • PartsCompatibilityGridHeader (for the header cell)
  • PartsCompatibilityGridItem (for the row cell)
 #?EBayItemConditionName?# The eBay condition name selected on the eBay Properties page. 
 #?ProductConditionInHouseName?# The product condition name used internally in SellerCloud. Read about product conditions here
 #?Variation1Price?# Pulls price for variation of Matrix parent. Up to 19
 #?Variation1FixedPriceQty?# Pulls Qty for variation of Matrix parent. Up to 19
 #?Variation1Dimension?# Pulls Dimension for variation of Matrix parent. Up to 19
 #?Variation1DimensionValue?# Pulls Dimension Value for variation of Matrix parent. Up to 19
 #?RelatedProducItemID1?# Pulls the SKU of the first related item. Similarly you can use:
  • RelatedProducImageURL1
  • RelatedProducBuyItNowPrice1
  • RelatedProducTitle1
change to RelatedProducItemID2 to pull info from the 2nd related product.
 
Other image related placeholders:

 #?DescriptionDefaultImage?# Main Description image - grabs the entire image html tag
 #?DescriptionDefaultImageURL?#  or  #?ImageFileMedium?# show the url of the main image of the product
 #?SupplementalImage01?# creates a full image tag of the first product image marked supplemental
 #?SupplementalImage02?# 
 #?SupplementalImageURL01?# url of the image
 #?ImageFileMediumResized?# resized main product image, with maximum dimensions defined in client settings. If the image is rectangular  with a width greater than height, it will set the width to the maximum dimension defined in client settings and then calculate the height so that the image remains to scale
 #?SupplementalImageResized01?# 
 #?HostedImageURLOnlyDescription?#url of main image if using 3rd party hosting like Google Picassa or Flickr
 #?HostedImageURL01?#url of supplimental image if using 3rd party hosting 


Kit related placeholders: 

 #?KitIncludesGallery?# Images list of all child items
 #?KitIncludesGalleryNotMainItem?# Images list of all child items (excluding main item)
 #?KitIncludesNotMainItem?# Product names of all child products (excluding main item)
 #?BundledItemsDetail?# 
 #?BundledItemsDetailNotMainItem?# References tags in bottom editor, excluding the main item. 
 #?KitMainItemIncludes?# 
 #?KitMainItemDescription?# Description of the main item
 #?KitMainItemCustomProductSpecific?# 
 #?KitIncludesDescriptionImage01?# Pulls the description image. Goes up till 40 
 #?KitIncludesShortTitle01?# Populates with the product's Short Title. Goes up to 40.
 #?KitIncludesItemQtyCurrent?# displays the kit components with their qty in kit.

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