Understanding Amazon

It is important to understand how Amazon operates in order to recognize the benefits and functionality of SellerCloud integration.

Amazon is a shopper-oriented marketplace designed to make it easy for consumers to access products without having to navigate their virtual shopping cart through throngs of vendors hawking their wares. To this end Amazon has created the Single Product Detail Page where there one listing has multiple sellers.

Creating a new listing on Amazon is a complicated process. A seller is required to submit the product with specific values in order to list properly. Amazon provides the templates to upload but they are changed every so often. While any seller can join in any product, it is cumbersome to export that data into a third party software for inventory management. SellerCloud accomplishes this easily as explained below.

Amazon created the ASIN (Amazon Standard Identification Number) and assigns one ASIN per one product. ASINs are used to reference catalog data, track inventory for products, and index catalog pages for search and browse. Products can only be listed once – in one category - even when they relate to two categories. Duplicate products are deleted by Amazon technicians and engaging in duplication may result in being barred from selling on Amazon.

SellerCloud works to overcome these limitations and has developed features to benefit SellerCloud users.

The Add Product via Amazon feature (Inventory > Add via Amazon) “captures” a product from Amazon with all values required for listing. After adding the product into SellerCloud you would launch the product to Amazon and the product will be listed. Click here for more information on adding product via Amazon.

The Shadow SKU feature overcomes the one ASIN per product challenge by creating two product profiles for a single product while maintaining a shared inventory. For example, a cellphone charger that works for two different phones is likely to have separate listings. Nevertheless, you will not be able to list them under both listings unless you create a shadow product. Amazon will recognize them as two different products and allow multiple listings. Click here for more information on Shadow SKU.

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