A shadow product is a type of virtual product. It "shadows" a real product (a parent) - meaning, its inventory count is linked to an actual inventory SKU, but it can have its own alternative product profile.
For example, a parent SKU may have one profile while the shadow SKU will have different Product ID, description, images, and title.
This is an innovative and very useful method by which to list a product in alternative venues. For example, Amazon and eBay only allow a single SKU to be listed once, under one category. By creating a shadow SKU, or multiple shadows, the product can be listed in multiple categories.
Another use for a shadow is when you are selling the product in multiple companies. Because ProductID's must be unique and a product can only be associated with a single company, shadow SKUs can be used to link products from multiple companies.
Create a shadow product by opening product toolbox and clicking on Shadow Products. On this page you have several shadow creating options:
When viewing a shadow product, the parent SKU will be referenced with a link right below the Shadow's Product Name.
When viewing a parent SKU, all shadows will be displayed in the Shadows panel. Click Manage Shadows to edit the shadow configuration.
Understanding Inventory with Shadows
Shadow Persistent Fields
You can define which product attributes transfer from the parent to the shadow.
Kits and Shadows
A shadow kit can be created from a kit. However, an Amazon Fulfilled kit should typically not be shadowed from a Merchant Fulfilled kit. This is because the inventory dependency of an Amazon Fulfilled kit must be set to "Independent" while a Merchant fulfilled kit can have an "All Components" or "Main Components" dependency as well. If the Merchant Fulfilled is set to "Independent", an Amazon Fulfilled kit can be shadowed from the Merchant Fulfilled kit.
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